Email Marketing Administrator at Vue School (full-time)

Hello! 👋🏻

We are BitterBrains, creators of popular platforms like Vue School and Certificates.dev, and proud organizers of major developer events such as Nuxt Nation, Vue.js Nation, Frontend Nation and Vue Forge. We also run the Official Vue.js Certification in collaboration with the framework’s creator, Evan You, and the Vue.js team.

Since 2016, we've empowered over 200,000 developers to learn Vue.js and other web technologies, building a community of half a million developers with over a million annual users.

Our mission is to continue spreading knowledge and making developers’ lives easier.

🔍 What we are looking for

Vue School is actively seeking a detail-oriented Email Marketing Administrator with a knack for copywriting to work closely with our Email Marketing Specialist in managing, preparing, and launching impactful email campaigns for developers. Designed for individuals looking to enter the realm of email marketing, this role involves contributing to lead generation, conversion, and customer retention efforts.

Our organization hosts world-famous developer conferences and produces outstanding educational and certification products for developers. Take an exciting leap into an amazing audience. Speaking of audiences, our main audience is B2C now, but we are actively working on B2B as well.

🎯 What an ideal candidate should have?

• Strong attention to detail. There are no jokes here - we need a person with an “eye for detail”. This is the most critical skill we are looking for.
• Curiosity
• Responsibility
• Ask questions
• Desire to grow and expand the skills. Proactive position
• Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less.
• Meeting-free mindset: Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.
• Strong attention to detail: There are no jokes here - we need a person with an “eye for detail”. This is the most critical skill we are looking for.

📝 Requirements

• Marketing qualification or relevant work experience
• Minimum one year of experience in email marketing or marketing automation
• Copywriting skills
• Experience with email marketing platforms, preferably Drip and/or Customer.io
• Familiarity with internal messaging tools, preferably Slack
• Familiarity with task tracking, preferably Asana
• Results and data-driven with good analytical skills
• Ability to work accurately and within deadlines
• Has amazing attention to detail
• Logical thinking
• Excellent English communication skills, both verbal and written
• Experience with other customer communications mediums, such as in-app or web notifications, is advantageous
• Can handle repetitive tasks without losing interest or concentration
• Great PC skills
• A little bit of geekiness would be good

✍🏻 Duties and Responsibilities

• Check copies from copywriters and be the final guard for emails before their dispatch
• Spot grammar mistakes in the copies
• Spot issues on the copies and suggest improvements
• Load and schedule emails in Customer.io and Drip
• Prepare visually beautiful emails in ESP (Drip, Customer.io). Less HTML, mostly drag-and-drop
• Perform email testing (delivery, preview, spam)
• Test emails for action - imagine yourself as a receiver. Will you react to this email?
• Create required segments
• Thoroughly review each email before sending
• Create email scheduling plans
• Run A/B tests (subject lines, content, sending times, and calls-to-action to optimize campaign performance)
• Analyze and update subject lines & preheaders
• Analyse email marketing stats
• Author emails where necessary
• Create automation workflows
• Author emails where necessary
• Learn new things in email marketing and implement these under the guidance of our Email Marketing Specialist

✅ You Need

• Reliable internet connection (all meetings and work is done online)
• Experience working remotely
• Ability to work in CET time zone, with core hours from 9:00 am till 6:00 pm.

🤝 Work Culture

• Fully Remote and Globally Distributed
  • We embrace a fully remote setup, enabling us to connect and collaborate with talented individuals across the globe. Good internet connection, power supply and a space to work form is necessary.
• Asynchronous Work Model
  • Our asynchronous workflow focuses on working independently prioritizing productivity over frequent meetings.
• Meeting-free mindset
  • Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.
• Autonomy and Ownership
  • We trust our team members to take ownership of their work, offering autonomy while providing support to achieve shared goals.
• Innovation-Driven Mindset
  • We thrive on solving problems creatively, leveraging technology and innovation to drive forward the ed-tech and development industries.
• Lifelong Learners
  • We are committed to personal and professional growth, valuing curiosity and a hunger for knowledge in all that we do.
• Transparent and Open Communication
  • We encourage open communication and feedback, ensuring that all voices are heard and valued.
  • Our global team celebrates diversity and is committed to building an inclusive environment where everyone feels valued and respected.

🏆 What we offer

• Work for a brand users love!
• Work with cutting-edge technologies.
• Full-time remote position on a long-term contract basis.
• Competitive salary and performance bonus structure.
• Flexible paid time off for work-life balance.
• Paid time off during your local bank holidays.
• Budget for training/equipment/conferences.
• Time to study and learn new skills.
• Company-wide target bonus of up to 20%.
• Participate in the annual company workcation trip. 🏝
• Be part of a small team of exceptional individuals based around the world.

📫 How to Apply

• Complete this survey → Vue School l Email Marketing Administrator
• Should you meet all requirements a member of the Vue School team will be in touch with next steps.

We look forward to hearing from you!